Job Description

Wildfire is a data-driven, fast-growing digital publishing startup. We are looking for a strong and talented BI Analyst to join our dynamic NYC office – and we hope it’s you!

The right candidate has experience in analyzing, modeling, reporting, and optimizing data. An analytical geek, curious and data driven, who’s passionate to understand and control details and trends. Freak of structure and data browsing.

The company is experiencing huge growth and receiving measurable amounts of attention from tier 1 publishers and millions of daily visitors. Competitive compensation, lots of room for growth and creativity.

What you will do:
• Create reports for monitoring performance and to support performance optimization
• Design, implement, and analyze A/B tests to effect positive change
• Investigate data to identify and understand anomalies and to develop solutions
• Assist in improving the one of the company’s sophisticated performance optimization algorithms
• Collect, analyze and present insights and resulting action items

Your background and skills:
• Bachelor’s Degree in Business, Economics, Engineering or other related field required
• 2+ years’ relevant experience in a business intelligence/business analyst/data analyst/statistical analysis role
• Familiarity with digital media, or in particular Facebook campaigns/content recommendations platforms – an advantage
• Advanced working knowledge of data mining using SQL, Excel, Google Analytics, and Tableau
• Python, R – an advantage
• Superior quantitative and statistical sense, good working knowledge of experimental design
• Proven problem solving skills, project management skills, attention to detail, and exceptional organizational skills
• You are fast to learn and fast to execute
• Good communication skills

This is a full-time position at company’s Downtown Manhattan office, with competitive compensation and benefits.

Please respond with your resume and a note about why you would be a great fit for the job. We look forward to hearing from you!

General:
Wildfire is a data-driven, fast-growing, dynamic digital publishing company.
We are looking for a Media Buyer to join our Audience Development team, based in New York City. We hope it’s you!
As a Media Buyer you will be an important part of the Audience Development team; you will be in charge of campaign launches and optimizations, experimenting with new platforms and more.

Role Description:

• Creating and executing paid media campaigns across channels such as: Facebook, Taboola, Outbrain, Yahoo etc.
• Analyzing, recording and trouble-shooting performance data
• Making campaign management decisions with high spend campaign budgets
• Experiment with new platforms and channels
• Monitor costs and return on investment (ROI)
• Working closely with product management and data science teams to develop operational efficiencies, processes, documentation and more.
• Working with the digital technology team to build optimization tools and processes
• Scale daily spend and develop new acquisition channels
• Delivering a positive Return on Advertising Investment (ROAI).
• Some off hours work required as part of the role

Desired Skills and Experience:

• 1-3 years of proven experience in media buying: managing high scale campaigns on Facebook, Taboola, Outbrain and/or Gemini.
• High-level excel / Google sheets (3 years+); knowledge of SQL – a plus
• Analytical and mathematical skills – a must
• Ability to see the big picture, understand the underlying projects objectives and be able to create and build operational improvements.
• Proven experience with web analytics tools such as Google Analytics – a plus
• Interest in following advertising and media trends
• Self-starter; ability to work in a fast-paced, startup environment
• Passionate and results driven individual
• Excellent organizational and time management skills, highly detail oriented
• Natural problem solver with a desire to understand and control the details
• A perfectionist when it comes to numbers
• Consistent, reliable and responsible individual

Education:  BSc/BA in Marketing, Advertising, Mathematics or a related field or equivalent work experience.

Reports to: Sr. Director Audience Development

Other:
This is a one-of-a-kind opportunity to get in at the ground floor and join a fast-growing company. This is a full-time position at our Downtown Manhattan office, with competitive base compensation, benefits (401K, health insurance, commuter benefits) and periodic performance bonuses.
Please respond with your resume and a note about why you would be a great fit for the job. We look forward to hearing from you.

General:

Do you consider yourself an Internet junkie who obsessively follows the latest stories trending online? Do you see yourself as a passionate team player with a positive attitude? Are you addicted to viral content and convinced you know what makes people click? If so, read on!

Wildfire is a Manhattan-based dynamic digital publishing company with multiple domains covering a wide array of topics. We are looking for a content strategist to join our growing team whose work is exposed to millions of readers daily through multiple platforms like Facebook, AOL, Yahoo, etc.

Job Description:

• Package content for various platforms – selecting thumbnail images and generating multiple clickable headlines per story for social media posts and ads
• Find the most attention-grabbing images to generate engagement
• Optimizing stories to improve content performance metrics
• Convert successful ads into winning packages for partner platforms
• Ensure all stories follow our style, tone and voice

Desired Skills and Experience:

• Strong copywriting skills
• Deep understanding of visual storytelling
• Ability to evaluate basic data and take creative actions accordingly
• Minimum 1-2 years of proven writing/editing experience
• Superior attention to detail and ability to multitask
• Self-starter; ability to work in a fast-paced environment
• Knowledge of SEO and Photoshop – a plus

Education:
Degree in Journalism, English, Communications, or a related field

Other:
Please respond with your resume and a note about why you would be a great fit for the job, as well as links to relevant work. In addition, please answer these 2 questions:

• What makes readers click on content recommendations at the bottom of articles online (“You May Also Like” type thumbnails)?
• For a listicle with multiple pages titled “20 Genius Survival Hacks Everyone Must Know”. What may be the reason that 30% of the readers choose to leave the article on the 3rd page?

We look forward to hearing from you!

Reports to: Content Strategy Manager

General:

Do you consider yourself an Internet junkie who obsessively follows the latest stories trending online? Do you see yourself as a passionate team player with a positive attitude? Are you addicted to viral content and convinced you know what makes people click? If so, read on!

Wildfire is a Manhattan-based dynamic digital publishing company with multiple domains covering a wide array of topics. We are looking for a content strategist to join our growing team whose work is exposed to millions of readers daily through multiple platforms like Facebook, AOL, Yahoo, etc.

Job Description:

• Keep on top of what’s trending online
• Conceive, write and edit content in various categories
• Ensure all stories follow our style, tone and voice
• Find the most attention-grabbing images to use within stories
• Assist with optimizing our content’s performance

Desired Skills and Experience:

• Strong writing experience
• 1-2 years of proven writing experience
• Proofreading/editing skills
• Strong sense for visual – storytelling
• Superior attention to detail and ability to multitask
• Self-starter; ability to work in a fast-paced environment
• Knowledge of SEO and Photoshop – a plus

Education:
Degree in Journalism, English, Communications, or a related field

Other:
Please respond with your resume and a note about why you would be a great fit for the job, as well as links to relevant work. In addition, please answer these 2 questions:

• What makes readers click on content recommendations at the bottom of articles online (“You May Also Like” type thumbnails)?
• For a listicle with multiple pages titled “20 Genius Survival Hacks Everyone Must Know”. What may be the reason that 30% of the readers choose to leave the article on the 3rd page?

We look forward to hearing from you!

Reports to: Editorial Manager

General:

Wildfire is a fast-growing, data-driven publishing technology company. We are seeking a technical, analytical, and data-driven leader to join our NYC team and help fuel our rapid growth by leading our successful Marketing Analytics & Optimization department and taking it to even greater heights.

Role Description:

Utilizing advanced media measurement and optimization, you will be responsible for driving optimal financial return on the company’s marketing investment. Working closely with major stakeholders, your team will run media campaigns with millions of dollars in monthly spend, applying proprietary measurement techniques to assess their true impact, all while driving the continued innovation of our internal analytics platform that is the key to driving our business growth.

Desired Skills and Experience:

• 3+ years of experience in building, designing, and working with data tools
• Proven experience managing small teams in a dynamic, fast-paced work environment
• Strong quantitative, analytical, and problem-solving skills
• Expert in Excel, Google Sheets, and Google Analytics
• Ability to analyze complex models and understand optimization algorithms
• Ability to interpret and synthesize data to make firm strategic recommendations and business decisions.
• Highly organized and detail oriented
• Effective interpersonal and communication skills; strong ability to interact professionally with a diverse group of peers
• Self-motivated, independent, hands-on person with a strong desire to initiate projects and drive results.
• Ability to manage multiple priorities simultaneously and excel under time pressure
• Proven experience in creating, refining, and executing processes
• Experience in performance marketing – an advantage
• Understanding of the adtech and programmatic advertising space – an advantage
• Experience with trading algorithms – an advantage

Education: Bachelor’s degree in Computer Science or equivalent experience

Other: This is a full-time position at our Downtown Manhattan office, with competitive compensation, benefits, and performance bonuses. This role will have one or more direct reports.

Reports to: Co-CEO

Please respond with your resume and a note about why you would be a great fit for the job. We look forward to hearing from you!

General:
Wildfire, a fast growing, data-driven, publishing technology company, is seeking an experienced Sr. Digital Media Manager to join our Audience Development team based in New York City.
We are searching for an experienced digital media manager to grow with our Audience Development team.

Role Description:
Working alongside the Head of the Audience Development department, you will be responsible for:

• Helping to manage, grow and train a team of media buyers/ analysts
• Driving profitability of media campaigns across Taboola, Outbrain, Yahoo/Gemini, Snapchat, Twitter while also testing new channels.
• Working with our Advertising Technology and Operations teams on designing procedures and tools that analyze real time performance.
• Help with QA operations and enhancement of our optimization algorithms
• Working closely with Product Management and Data teams to develop operational tools, efficiencies, processes, documentation and more.

Desired Skills and Experience:

• 3+ years of experience in digital media buying execution at scale (over 0.5M / month and up) in the following channels: Taboola, Outbrain and/or Yahoo/Gemini platforms.
• Excellent analytical and mathematical skills; proven experience analyzing data and program measurement.
• Savvy excel user; knowledge of SQL – a must
• Able to see the big picture, ideate and plan the underlying projects plans and drive projects that supports our operational optimization initiatives.
• Self-starter; creative problem solver
• Team player, able to work in a fast-paced environment
• Passionate and results driven individual; detail oriented
• Hard worker with a strong sense of ownership
• Excellent organizational and time management skills
• Able to create, execute and refine processes
• Experience managing a small team – an advantage

Education:
Software Engineering/ Mathematics degree or equivalent work experience.

Other:
This is a one-of-a-kind opportunity to get in at the ground floor and join a fast-growing company. This is a full-time position at our Downtown Manhattan office, with competitive base compensation, benefits and periodic performance bonuses. Some off-hours work required.
Please respond with your resume and a note about why you would be a great fit for the job.
We look forward to hearing from you.

General:
Do you consider yourself an Internet junkie? Do you often get trapped in information rabbit holes? Are you interested in topics ranging from celebrities like Brad Pitt and Lady GaGa to discoveries like a new shark species or an old sunken ship? Are you addicted to viral content and convinced you know what makes people click? If so, read on!

Wildfire is a Manhattan-based dynamic digital publishing company with multiple domains covering a wide array of topics. We are looking for a remote writer to join our growing team whose works are exposed to millions of readers daily through multiple platforms like Facebook, AOL, Yahoo, etc.

Role Description:

• Create a minimum of five ~1,000-word stories per week.
• Ensure all stories follow our unique storytelling strategy.
• Find the most attention-grabbing images to illustrate the story.
• This is a pay-as-you-write freelance position.

Desired Skills and Experience:

• Minimum of 1-2 years of proven experience as a writer.
• Superior attention to detail.
• Strong sense for visual storytelling.
• Quick and effective researcher.
• An interest in how trends spread online and what makes people click.
• Self-starter; ability to work at a fast pace.
• Passionate about a wide range of topics (pop culture, animals, science, human interest stories, etc).

Education:
Degree in Journalism, English, Communications, or a related field.

*Please respond with your resume and a note about why you would be a great fit for the job. In lieu of a full cover letter, please complete our copy test here.

NOTE: YOUR APPLICATION WILL NOT BE CONSIDERED WITHOUT A COMPLETED COPY TEST.

General:

Wildfire is a data-driven, fast-growing digital publishing company. We are looking for an Recruiter to join our dynamic team, based in New York City. We are looking to bring on an enthusiastic, organized and professional individual to help support our growing HR needs.
The ideal candidate for this position is a self-starter, professional, discreet person who can work well in a fast-paced environment.

We hope it’s you!

Role Description:

• Execute talent acquisition strategy aligned with business objectives and culture in order to meet aggressive hiring goals, with a focus on proactive sourcing (e.g. social networking, internet research, cold calling).
• Manage admin aspects of recruiting operations to support rapid hiring growth.
• Updating candidates database, scheduling meetings, follow-up phone calls.

Desired Skills and Experience:

• 3  years experience in recruiting including, but not limited to: sourcing, screening referrals, qualifying candidates, networking.

• 1+ years HR operations/ HR generalist background, mainly in recruitment processes, social media active search etc.
• Proven experience in resume screening and initial screening calls with potential candidates.
• Proven experience interviewing and working with placement agencies – a plus.
• Hands-on experience with relevant social media and recruiting channels – a plus.
• 1+ years of experience as an office administrator/ manager – a plus.
• Proficient with Microsoft Office (excel, ppt, word etc.).
• An executor with strong operational skills, project management capabilities, multitasking and excellent attention to detail.
• Discretion and confidentiality – a must.
• Excellent written and verbal communication skills.
• Strong sense of responsibility and ability to complete tasks with minimal supervision.

• Team player; adaptable and personable.

Education: Bachelor’s degree in human resources management, business administration or a related field.

Other:

This is a one-of-a-kind opportunity to get in at the ground floor and join a fast-growing startup. This is a full-time position at our Downtown Manhattan office, with competitive compensation and benefits.

Please respond with your resume and a note about why you would be a great fit for the job. We look forward to hearing from you.