Distribute like Wildfire
Advanced audience development
What you can only get from Wildfire:
Distribute like Wildfire – Advanced audience development
Distribute like Wildfire is a managed service of advanced traffic acquisition from Facebook delivering quality readers in scale and at an affordable price .
The service is performed by our expert data science team, content strategists who leverage our core technology systems.
No one else has built a data-led platform that uses sophisticated Facebook ad creation, bidding and optimization with the sole intent to drive massive amounts of traffic to premium publisher content.
- Get the confidence and quality that comes from Facebook traffic
- The affordability that make our system so valuable
- The numbers you need to move the needle
Best fit for publishers that appreciate the quality of Facebook traffic but are struggling to scale in a meaningful and affordable level.
Best fit for publishers that have a clear understanding of the value of a single site visit.
If you are not sure how to evaluate site visits or if you are interested in a more comprehensive solution where we can optimize towards profits vs traffic check out Bolt like Wildfire.
The process
Strategize Tailored approach
Different audience development initiatives require very different game plans. Branded content distribution? Driving unique visitors? No problem. We’ve seen it all and will fine-tune a tailored plan for your goals.
A/B Test Content Strategy
An expert team of content strategists with a deep understanding of user behavior produces creative variations with many possible permutations and runs A/B testing to identify winners.
Discover Unlocking audiences
Proprietary data-mining tools pinpoint untapped audience groups and predict which users are most likely to positively engage with your content.
Scale Distribution Algorithmic Bidding
Machine learning algorithms run high-frequency trading tactics using a proprietary Facebook bidding platform built entirely in-house.
Analyze Rigorous Optimization
Instead of simply scraping the Facebook auction for the lowest-cost users, we’ve made it our business to uncover true value opportunities for our publisher partners and scale to the absolute maximum.
Bolt like Wildfire
Profitable mini-site management
What you can only get from Wildfire:
Bolt like Wildfire – Profitable mini-site management
Bolt like Wildfire is a managed service designed to create profits for the participating publishers by managing and optimizing the publisher’s content, audience development and advertising technologies all on a “mini-site” subdomain (ie bolt.xyz.com). It is a combination of a mini site creation and management powered by our proprietary CMS platform and our attribution science™ technology tightly integrated to our advanced traffic acquisition platform from Facebook.
The service is performed by our expert data science team, content strategists and writers as well as technical and operational teams for website management and advertising technology integration. This service is using the full scale and sophistication of our technology systems and our team’s expertise.
No one else has built a data-led platform using sophisticated Facebook ad creation, bidding and optimization integrated with a full CMS designed to optimize the intersection of content, layout, readers and advertising technology – with the sole intent to drive significant profits to premium publishers.
- The profits you need to move the needle
- Get the confidence and quality that comes from Facebook traffic
- The affordability that make our system so valuable
- Hands free vehicle to extract additional value from your content
Best fit for publishers struggling to make profits from audience development strategies.
Best fit for publishers interested in leveraging their quality content in an optimized subdomain fully managed by Wildfire.
Best fit for risk averse publishers.
If you are not interested in opening a subdomain with your quality content to be managed by Wildfire but still interested in high quality traffic to your properties from Facebook in a scalable way please check out our Distribute like Wildfire service.
The process
Strategize / Feasibility
Different brands and content categories require very different game plans. We’ve seen it all and will fine tune a tailored plan for your goals. Our expert team will analyze market conditions and recommend a path forward.
“Mini-site” Set Up / Operation
An expert team of content writers with a deep understanding of user behavior will review and select the best content fit while our technical and operation team will create a mini-site with your look and feel for approval and launch.
Discover / Unlocking Audiences
Proprietary data-mining tools pinpoint untapped audience groups and predict which users are most likely to positively engage with your content.
Analyze / Rigorous Optimization
Instead of simply scraping the Facebook auction for the lowest-cost users, we’ve made it our business to uncover true value opportunities for our publisher partners and scale to the absolute maximum.
Scale Distribution / Algorithmic Bidding on Facebook
Machine learning algorithms run high-frequency trading tactics using a proprietary Facebook bidding platform built entirely in-house.
Payments / Profits
We take the risk on all aspects of the operation from technical expertise, ad operations, content experts and data scientists including the media buying budgets (yes, Wildfire spends its money) and share back the profits.