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Ran Cohen

General Manager 

Ran Cohen is the General Manager of Wildfire and also serves as Perion Chief Product Officer, leading Perion’s product strategy innovation & vision. He is a practical innovation expert with the ability to create exciting visions & turn it into a business reality. For more than 14 years, Ran has applied his business & product development skills to build new opportunities for leading interactive brands & is responsible for multiple breakthrough innovations in online advertising.

At Perion Ran served as SVP Products and acting COO for Undertone. Prior to joining Perion, Ran held multiple executive roles, including co-founding & serving as President of Legolas Media (acquired by Undertone). He also worked at Sizmek (FKA Eyeblaster/MediaMind) as Vice President, Product & Business Development.

Ran holds a bachelor’s degree in economics from The Hebrew University & a Master of Business Administration from Tel Aviv University.

Gil Canetti

Chief Operating Officer

Gil is the COO of Wildfire and also serves as Content IQ’s COO. in this capacity Gil heads all operational aspects of the company focus mainly on business and corporate development, the legal and finance practices and the overall work of the company toward its main KPIs.

Before Joining Content IQ, Gil held several key positions at Conduit, one of the Israel’s most successful tech companies of all times. In his last role Gil relocated to New York to establish the operations lead of the company and its strategic partnerships in North America

Gil gained his BA and LL.B @ the interdisciplinary center in Herzliya

Priel Hermlin

Head of Research and Development

Priel Hermlin is the Head of Research and Development of Wildfire and also serves as VP R&D at Content IQ. Priel has a track record of more than 18 years with corporates, startups, and online companies as VP R&D and CTO. Priel has vast experience with leading successful large scale technological products and solutions. He specializes in creating self-driven technological groups, building technological roadmaps and designing technological solutions to meet business needs.

In his past , he served in an Israeli elite, technological unit. 

He holds a B.A degree from the University of Derby in Business administration.

Jay Westlin

Head of North America Sales

Jay Westlin leads publisher development efforts for Wildfire and is also CEO of, a consultancy he founded in 2013 to provide outsourced publisher development for publisher solutions.

Before, Jay was executive vice president of corporate and business development at Spin Media where he was originally recruited in 2007 to help turn into a publishing group with more than 100 million global unique visitors per month across 40 digital properties.

Prior to Spin Media, Jay was vice president at Evolve Media and also held various other similar roles in publishing and media including being a co-founder and also holding several advisory roles.

Jay received his Bachelor of Arts degree in journalism from Indiana University.

Anant Joshi

Head of EMEA Sales

Anant is a digital marketing expert, an advisor and a sales and operations growth specialist.  He currently is in charge of leading Undertone and Wildfire sales across EMEA. He formally led their International Business Strategy for an Ad Vertification company Meetrics that specialised products around the Viewability, Ad Fraud, Brand Safety and Audience measurement.  He also previously led the International growth of Eyeblaster/Mediamind (Sizmek) to NASDAQ IPO and Videoplaza (acquired by Ooyala and Brightcove).


Team of advisors and talent from our sister companies and parent company is available for us and supports the Wildfire operation on a daily basis. Most notably:

Ziv Yirmiyahu

Founder and CEO Content IQ

As a founder, CEO and  the mathematical brain behind Content IQ success Ziv is also acting as Chief Scientist driving all artificial intelligence development and algorithmic development and day to day monitoring of trading activities. Ziv guidance and close scrutiny of Wildfire trading activities is essential for our success. 

Asaf Katzir

Founder and Co CEO Content IQ

As a founder, Co CEO and visionary of Content IQ Asaf has vast knowledge of the ecosystem and deep understanding of the underlying technologies and business practice required for Wildfire to excel.

Sharon Nachmany

Head of Content at content IQ

As the Head of Content at Content IQ where he acts as Chief Editor Sharon reviews hundreds of articles and adds the required knowledge and experience required for Wildfire to turn content into attractive successful articles.  

Miki Kollo

Chief Technology Officer Perion

Miki Kolko has served as Perion’s Chief Technology Officer since January 2015. He has over 19 years of experience in internet & big data technologies & previously served as Vice President of Data at Perion, Undertone’s parent company. Before this, Miki served as Vice President Data at LivePerson (NASDAQ:LSPN) & held various engineering management positions across technology organizations. He founded three enterprise software & internet B2C startups.


Miki holds an MSc in computer science from Tel Aviv University and a B.A. in mathematics & computer science from Bar Ilan University.